A solar panel array that costs thousands of dollars is hardly an impulse buy. Making a financial transaction as smooth as possible is a good goal when you’re selling coffee grinders or candy bars, but solar is a much longer sales and delivery process, and it takes a lot of warm fuzzies to close the average sale. Very few deals will be made without personal interaction between the customer and a company representative.
It’s difficult to quantify creativity. You can’t measure it in inches, pounds, or gallons, or even the better, more convertible metric system. There’s no standard unit. Unfortunately for us, creativity is one of the primary factors in someone engaging us (Melaroo) to develop their website, app, video, cartoon, campaign, etc. So we resort to quantifying our creative prowess in relative terms: “we are so creative that…” and we leave it up to your powers of abstract thought to say “Holy smokes! You guys are SOOOOO creative!”
I know paper has served it purpose. In fact, it may be the single greatest technology of all time in terms of both impact and permanence. It’s been around in pretty much its current form for thousands of years, and is largely to thank for just about every other human achievement. So when I say “paper is dumb”, I don’t actually mean that paper is dumb.
Every now and then I’m reminded how tenuous this whole system of ours is, and how the tiniest of details can derail an entire process and cause all kinds of problems. Kind of like when a tiny pebble under your Rollerblade wheel changes the rest of your night and earns you a new nickname. Kind of like the time a no-name Serbian insurrectionist stepped out of a restaurant to find none other than the Archduke Franz Ferdinand of Austria, sitting in a stalled car right in front of him, and he pulled a pistol out of his pocket and blasted him and his wife, launching Germany, France, Britain, Russia, and pretty much the rest of the world into Armageddon. It’s funny how omitting something as simple as the three letters in “not” can make something turn out vastly different from how you intended it.
To say I didn’t mind Taylor Swift might be a bit of an understatement. For my birthday last year, the boys hung that picture in the office.
I wasn’t really aware that I liked Taylor Swift any more than the average 34-year-old father of four until they hung this picture in the office, but one must try to be objective when attempting to better understand oneself. If your loved ones say it’s so, it’s probably so. Anyway, I just wanted to state my biases before getting on to the gist of this post, because my biases are actually going to make my case stronger.