Rent an apartment.Get free stuff!

The Brand

While getting something cool for free can be fairly alluring in and of itself, we identified early on that our audience would respond better to a fun experience with a high production value that imbued it with a sense of legitimacy, than just the promise of a check in the mail. Various manifestations of the logo, and the swag that bears it, embrace this commitment to a legitimate good time.

Front End

The web experience is designed to be fluid, cohesive, and intuitive from start to finish. If you’re looking for an apartment, our database is full of them. It’s quick to access, easy to search, and chock full of options. If you already know where you’re going to live, you can find it in seconds. If you’re brand new to the concept of apartment locating (and how you can benefit from it), there’s a clear, concise message that employs various media–animation, video, blog format, the occasional landing page, and a well-organized FAQ. The voice is fun, friendly, and informative enough to thoroughly educate in a few easy minutes.

Once you identify your apartment of choice, you’ll see the prize options available and click your favorite–you’ll get a big, friendly form with half the fields already filled out for you. Tell us your information, what you’re renting, and when you move in, and you’re good to go!

Back End

Once your claim is submitted, our folks see your information and get right to work getting you the goods. Much of the fulfillment is automated, which means faster payment for the Jockey, and faster delivery of your prizes.
Because we’re managing such huge amounts of data (1,900 properties in the Houston area alone), we needed to automate that aspect as well. Pricing and availability change all the time, so we had to make our database refresh as rapid as possible. A parser in the back end grabs incongruent listing files from our data sources and maps them to our local database. It calls out new properties that still need photos, which (sadly) must still be sourced and added manually. It even identifies apartment complexes by their address, and using geofencing techniques, assigns them to arbitrary neighborhoods for mapping and filtered search. As with much of our work, this little extra up front yields enormous dividends down the road.

The Money Shot

Apartment Jockey has some competitors that mail checks to their clients, but research as shown that people experience a huge dopamine kick when touching actual cash. So we developed a means of dousing them in it.