A good marketer knows how to nudge. Nudging works on everyone, but it’s especially effective on millennials whose brains are trained to filter the more obvious tactics that work on impressionable baby boomers. Let me explain. When a millennial sees “75% off” they know you just quadrupled the price and slapped a SALE sticker on there, but a baby boomer gets a little dopamine kick and starts musing on all the money they’re about to save on something they weren’t even planning on buying thirty seconds ago. Read It!

I was headed home on the freeway this afternoon. It’s the time of year when the days are getting longer, so lately it’s felt like I’ve been leaving work earlier every day. This put me in a good mood. As I descended the off-ramp to the feeder, I barely noticed a large, pale top-heavy man with a round face, dressed like he worked at the AT&T store, standing on the right edge of the feeder some paces from a Chevy HHR. He was gesticulating wildly with his arm, so naturally, I assumed he needed some help and wasn’t getting any. I and all my fellow commuters were heading west, directly into the sun–maybe obscured visibility was why nobody else was stopping. Read It!

Every so often, less than once in a generation, an innovation comes along that is so revolutionary that it catalyzes a titanic shift in the way humans live and interact. In spite of the disruption they cause, these innovations have traditionally been given some pretty sedate names: fire, bow and arrow, the arch, the steam engine, the airplane, the semiconductor. One of the greatest leaps forward in the history of mankind deserved to be called “the Gutenberg-this-will-change-the-world-as-we-know-it-forever press”, but those were simpler times. Read It!